The first week of May, 2012, Judy and I found ourselves writing our new year’s resolutions at a wonderful little restaurant called Le Petit Zinc, in Paris. I was soon to be 67, we had been producing our cookies for almost 6 years.
It was in Paris, several years earlier (Le Bon Marche, to be exact,) where we were embarrassed to find Famous Amos and Mrs. Field's represenating the the best chocolate chip cookies America had to offer! (This was against a backdrop of hundreds of epicurian delicacies from around the world.) For us it was a sad commentary, and we took it personally.
So, in 2006, Judy and I sold our house, bought a 100’ oven, designed a box & began baking cookies. Our cookies are much more than just "cookies." They are about doing the best we can to sustain a little place of perfection in the world and through them, propagate happiness and good things to as many people as possible.
In spite of our decidedly un-slick packaging, sales increased.
Leading up to our trip, I was weighted down just considering whether we could transition our enterprise into being self-supporting let alone even entertaining the thought of offering a high quality alternative to the cookies that dominated the American mass market.
We knew people loved our cookies however, 12 years earlier, I had survived a rare disease and I was already older than my father was when he died.
So, in Paris, few nights before returning to Los Angeles, we considered our options over crepes and a bottle of Grand Marnier.
MY big question was whether I could begin a new career at an age when most people wind down.
Judy and I don’t need much material wealth to be happy. Judy is fearless, her ONLY question; what would I enjoy? That was easy, propagating happiness through our cookies, for as long as possible!
“The Best Chocolate Chip Cookies In The World”® is more than a provocative, name. Our ingredients and EVERYTHING we do is the best attainable.
It has not been easy. In Judy’s words: “We have a cookie karma going, and sometimes it’s a hell of a struggle.” For us it's simple, if our cookies make you smile then we’ve done a good job.
Thank you and ENJOY! Bart & Judy Greenhut